Creative Agency Work Cell

A 31-person multidisciplinary team built to bring creative, technology, content, and data capabilities in-house and give a multi-franchise organization greater control of its digital presence.

Overview

 

A large multi-franchise organization needed greater control over its digital ecosystem and a more consistent way to connect creative, content, technology, and data.

Through our Professional Team Services, We Build IT helped build a 31-person in-house digital creative agency integrated directly into its operation.

 

Background

 

Managing the digital presence of multiple franchises means coordinating different platforms, teams, priorities, and messages at scale.

The goal was to bring those capabilities closer to the business, creating an internal structure that could execute efficiently while keeping its digital presence and messaging aligned.

 

Solutions

 

We assembled a multidisciplinary team of 31 specialized professionals across creative, technology, content, project management, and data.

The structure included UX/UI designers, AEM developers, AEM content authors, project managers, full-stack developers, mobile developers, data analysts, art directors, and motion graphic designers, working together as an integrated digital agency.

 

Challenges

 

The challenge wasn’t simply finding talent. It was creating a structure where different specialties could collaborate as one team while supporting the digital needs of a complex multi-franchise organization.

That meant bringing the right capabilities together while integrating them into the client’s existing operation.

 

Results

 

The organization gained a 31-person in-house digital agency with the multidisciplinary capabilities needed to take greater ownership of its digital presence.

Instead of relying on disconnected resources, creative, development, content, data, and project management could work within one integrated structure built around the organization’s needs.