{"id":12477,"date":"2021-01-15T09:00:32","date_gmt":"2021-01-15T09:00:32","guid":{"rendered":"https:\/\/wbi.chaqui.ddns.net\/la-biometrica-en-el-e-commerce\/"},"modified":"2026-10-14T16:14:20","modified_gmt":"2026-10-14T16:14:20","slug":"la-biometrica-en-el-e-commerce","status":"publish","type":"post","link":"https:\/\/www.webuildit.tech\/es\/la-biometrica-en-el-e-commerce\/","title":{"rendered":"La biom\u00e9trica en el E-Commerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La biom\u00e9trica en el <\/span><a href=\"https:\/\/wbinnova.com\/e-commerce-protagonists-of-2021\/\"><span style=\"font-weight: 400;\">E-Commerce<\/span><\/a><span style=\"font-weight: 400;\">, se proyecta como la nueva herramienta integrada al nuevo modelo de negocios que, sin lugar a dudas, sigue cobrando fuerza en la transformaci\u00f3n de las organizaciones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este punto, ya podemos decir que nos encontramos en una era netamente digital, donde la experiencia de compra, pasa de lo f\u00edsico a lo virtual. Gracias a ello, las peque\u00f1as y grandes empresas se han visto envueltas en los nuevos aprendizajes y lo que amerita el E-Commerce o tienda online. Muchos no solo a nivel de log\u00edstica, presupuestos y alcance, sino tambi\u00e9n en estudiar nuevas estrategias para llegar al p\u00fablico meta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uno de los grandes esfuerzos, es brindar una experiencia de compra eficaz, para concretar la venta. Y es que, en una era donde la inmediatez y lo sencillo es lo que manda, es muy f\u00e1cil que el usuario se pierda a mitad del camino.<\/span><\/p>\n<h4>\u00bfQu\u00e9 es la biom\u00e9trica y c\u00f3mo puede ayudar a mi negocio virtual?<\/h4>\n<p><span style=\"font-weight: 400;\">La biom\u00e9trica es una tecnolog\u00eda que se implementa en el reconocimiento de los rasgos f\u00edsicos y \u00fanicos de una persona. Hoy en d\u00eda, podemos encontrar un sistema biom\u00e9trico hasta en nuestros tel\u00e9fonos celulares, donde con solo reconocer la huella dactilar puedes desbloquear tu m\u00f3vil.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero eso es solo un ejemplo, el uso de una herramienta como la biom\u00e9trica, te permite crear en el usuario seguridad, inmediatez y confiabilidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En primer lugar, permite al usuario no tener que recordar molestas contrase\u00f1as o usuarios a la hora de registrarse en una web para acceder a una compra. Con solo colocar la huella o reconocimiento facial, te da la inmediatez de mantener enganchado a tu futuro comprador.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al mismo tiempo, te brinda la seguridad de que nadie m\u00e1s podr\u00e1 ingresar a la cuenta del usuario y adem\u00e1s, lo haces sencillo para el usuario porque ahorrar\u00e1 un poco m\u00e1s de tiempo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma, podr\u00e1s hacer que la experiencia de compra sea m\u00e1s amena e inmediata.\u00a0<\/span><\/p>\n<h4>Amazon y la biom\u00e9trica&#8230;<\/h4>\n<p><a href=\"https:\/\/www.amazon.com\/\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\">, es un ejemplo de c\u00f3mo llevar m\u00e1s all\u00e1 el uso de la biom\u00e9trica y es que, ha creado \u201cMade for you\u201d. Una herramienta que permite al comprador acceder a ropa hecha a su medida.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con solo tomar un par de fotos, Amazon, crea un avatar del usuario y genera la prueba de la ropa en el consumidor virtual. De esta forma, la persona podr\u00e1 ver c\u00f3mo se ajusta su futura pieza a su cuerpo. Al mismo tiempo, Amazon permite al consumidor colocar ciertas caracter\u00edsticas para facilitar la selecci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos son solo unos ejemplos de por qu\u00e9, el uso de la biom\u00e9trica ser\u00e1 parte del futuro de las E-Commerce, as\u00ed que ponte en marcha y l\u00e1nzate al mundo digital.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La biom\u00e9trica en el E-Commerce, se proyecta como la nueva herramienta integrada al nuevo modelo de negocios que, sin lugar a dudas, sigue cobrando fuerza en la transformaci\u00f3n de las organizaciones.\u00a0 En este punto, ya podemos decir que nos encontramos en una era netamente digital, donde la experiencia de compra, pasa de lo f\u00edsico a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[174],"tags":[287,288,289],"class_list":["post-12477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-soluciones-tecnologicas","tag-amazon-es","tag-biometria","tag-e-commerce-es","wbi-term-category-174","wbi-has-taxonomy-colors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La biom\u00e9trica en el E-Commerce<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo la biom\u00e9trica transforma el e-commerce: m\u00e1s seguridad en l\u00ednea, un proceso de pago m\u00e1s simple y una experiencia de compra m\u00e1s r\u00e1pida y fluida.\" \/>\n<meta name=\"robots\" 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